Making Decisions in the Rebranding Process

After attending Blog Fête in September, I was left motivated, captivated, and spell bound. Shortly thereafter, I attended Florida Blog Con and realized that I sincerely needed a far more consistent and solid game plan. I wrestled with several difference concepts over the last few months, but with buying the Lil House of the Nerdy and rescuing Zelda, the volume of brainstorming left me in a complete funk. A zing of inspiration this past week helped me finally nail the new theme going forward.

The template comes loaded with Times Square, but I eventually want my own banner.

Difficulty in Name Selection

I have an exceptionally common name, so when it came to finding simple combinations involving “Karen,” they were all taken (including my FULL name). I love Kahrenheit, as it’s a snappy and witty name that incorporates my name, but from a marketing stand point it was met with mixed reviews. Even telling people, “it’s spelled like Fahrenheit with a K,” did not help because many Fahrenheit is one of those names regularly misspelled. Plus, outside the U.S. and a handful of islands, the rest of the world is on the Celsius scale, so the humor was lost in conversion. Some people reveled in the novelty, but I found it frustrating because it really didn’t provide readers with any concrete ideas about the content.

When I started running in 2009, it was the first time I went public with my writing and journaling since my senior project. Sharing my running experience with the world helped me cope with readjusting to live in the U.S. My retired blog laid the foundation for where I am today, and I cannot be more thankful. Transitioning from a running exclusive blog to a general/lifestyle interest theme too some adjustment. Former titles included:

  • Tales of an Asphalt Ingenue
  • Degrees Kahrenheit
  • Read, Run, Write with Kahrenheit
  • Kahrenheit
  • Karen Writes About

Constructing a Digital Identity

I attended university during the Y2K melee. My first internet experience was using a Telnet dial-up through the Broward County Public Library in the mid-1990s. I did have several AOL accounts. There was a huge rush in the residence halls when ethernet ports were installed for each student. I went to the computer lab and fought the masses for the next available workstation like an eBay addict stalking closing auctions. I was fortunate to learn how to use the internet when learning HTML markup was essential and online real estate was at sites such as AngelFire and GeoCities.

My senior undergrad project focused on digital media and creative writing spaces, the end result was a mixture of fiction and theory research about the concepts of gender fluidity. During the unpacking process, I came across my old textbooks and disks. I desperately need to find a ZIP disk reader and a PC with a 3.5″ disk reader, so I can resurrect what bits of research weren’t destroyed when a former social acquaintance intentionally formatted the hard drive of my computer while I was abroad in Japan. Since the first scratchy howling of the telephone line and the black and white telnet prompt, I have always been fascinated with how technology could make the world such an accessible place.

 After five years in Tottori, I cried myself to sleep on the night bus to Tokyo.

When I lived in Japan, I relied heavily on the internet and e-mail for keeping in contact with my friends and family at home. During this time, I started with LIveJournal, graduated to MySpace, and later finally gained access to Facebook. As technology progressed, the world grew smaller and smaller, and even when I was a world away, I kept in touch with the advent of Skype. My biggest challenge has always been keeping up with technology, but I refuse to give up on it.

One of my favorite things about my time in Japan was the obscenely awesome technology I experienced in my time there. My phone could call, e-mail, surf the internet, broadcast live television, and play video games. Long before the advent of the iPhone and Android models, I was basking in the awesomeness of Japanese technology. It really hurt coming back to a flip phone in 2009. My greatest takeaway was getting a Mixi account, which is the largest Japanese social network, so I could chat with friends back in my second home.

Facing the Gloriously Geeky Music

Although the shift in theme has been a gradual one, I have always had an underlying theme: my nerdentity. I have searched for the right way to share with the world that I am an over-the-top apple polishing teacher’s pet, bona fide comic book and manga consumer, fantasy and science fiction fanatic, die hard video game devotee, effervescent happily-ever-after DisNerd, multi-class Dungeons and Dragons player, religious professional wrestling mark, and recreational pub trivia slayer. I am viciously loyal to House Stark, eternally sorted into Ravenclaw, and  I always have been Divergent. I volunteered as tribute for my District and I humbly serve on the Jedi Council. I have toppled the Kobayashi Maru, been a Magical girl, and solved the Labyrinth. I love big books (and I cannot lie) paired with bottomless pots of tea and countless bottles of wine on patios. I mainline coffee in the mornings and hop around the world in my own TARDIS in my winged Converse and a kimono. I know that I am the cost of a motorcycle away from ever getting into San Diego Comic Con or New York Comic Con, but I can certainly enjoy the local festivities like MegaCon and DragonCon (Atlanta, GA).

So here I am. I’m divulging my ultimate geekret (geeky secret) and running my gigantic nerd flag up the pole for all to see. I can no longer deny it. I want the world to know Karen Nerds Out. I am a hard core nerd, and I don’t care who knows it. Yes, I am in my mid-thirties, but I am a classically trained (in video games), geek chic lady. I enjoy my whiskey neat and with an accent. I prefer desserts I can motor boat without fear of judgment. I never want to stop learning so I can continually gain levels in my epic quest of life.

 Letting my Geek Flag Fly, Y’all! (Twitter | Instagram | Facebook)

For the social media platforms I regularly use for my blog (Twitter, Instagram, and Facebook), I have changed my handle for consistency with my blog. There are other online community such as Yelp, GoodReads, Untappd and SoundCloud in which will remain under Kahrenheit. These sites tend to be more for personal use than associated with my blog, so I am drawing a line between what will be tightly associated with my blog and what will be relegated to personal use. It has come time to delineate between which social media platforms will be of most useful to the blog and which ones are better saved for my personal social circles.

 My next tasks outside of content generation will be working on getting some digital design work hired out, so I can get started on that media kit and business cards. I would also like to start applying for opportunity to travel for nerdy pursuits. It is my sincerest hope that you’ll stick along for the ride.

Answer Me, These Questions Three

  1. What topics would you like to see me nerd out on?
  2. What images do you have when you hear the labels: geek, nerd, otaku, fan girl?
  3. What are you recommended nerdy blogs?

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